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A concept vehicle or show vehicle is a car made to showcase new styling and/or new technology. They are often shown at motor shows to gauge customer reaction to new and radical designs which may or may not be mass-produced.

General Motors designer Harley Earl is generally credited with inventing the concept car, and did much to popularize it through its traveling Motorama shows of the 1950s.

You can see the same movie in a popup. This image has a video url attached.
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